Moncler Grenoble has officially launched its Fall/Winter 2025 campaign, showcasing a star-studded lineup from the realms of fashion, film, and sports. As ski wear and snow sports gain momentum with the upcoming Winter Olympics, this campaign emphasizes that Moncler remains at the forefront of alpine style.
A Star-Studded Lineup
The campaign features renowned figures such as models Amber Valletta and Mica Argañaraz, iconic actor Vincent Cassel, two-time Olympic gold medalist and record-breaking snowboarder Chloe Kim, and ski racer Lucas Pinheiro Braathen. Each of these personalities embodies the spirit of the brand, bringing a unique flair to the collection.
Alpine Luxury Redefined
This season’s collection is characterized by sleek, alpine luxury, ingeniously repurposing materials like denim, suede, and flannel for the slopes. The focus is on stylish mountain wear, with matching sets in earthy tones and dark winter hues, complemented by vibrant red gloves and bold, chunky knits that make a statement.
A Historic Return to the Olympics
FW25 heralds a significant moment for Moncler, marking the brand’s return to the Winter Olympics nearly six decades after Grenoble 1968. For the Milano Cortina 2026 games, Moncler will proudly dress Team Brazil for both competition and the opening and closing ceremonies.
Co-Creation with Champions
Collaborating closely with brand ambassador Lucas Pinheiro Braathen, Moncler Grenoble has designed a race suit that reflects Brazilian culture and style. Braathen played a pivotal role in co-designing the outfit, which honors the vibrant essence of Brazil and features elements inspired by the national flag.
Shop the Collection
The FW25 collection is now available for purchase on the Moncler website. In related news, SKIMS and The North Face are preparing to release their second collection. For a closer look at Moncler’s latest offerings, click here to view the full gallery at Hypebae.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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