December is here, signaling the start of the holiday season and a massive homecoming for many around the globe. For Ghanaians and Nigerians, the month is particularly special. Known as “Detty December,” a term coined by Mr. Eazi in 2016, this cultural phenomenon has become synonymous with the excitement and festivities of returning to one’s roots.
The Festivities of Detty December
This vibrant period is filled with a plethora of events, including music festivals, concerts, and even boat races, all leading up to the New Year’s celebrations. While festive activities may dominate the conversation, fashion plays an undeniable role in this cultural moment. With a wealth of independent boutiques, luxury designers, and streetwear brands emerging from both Nigeria and Ghana, it’s impossible to overlook the sartorial side of “Detty December.”
Nigerian and Ghanaian Fashion
Both Nigeria and Ghana are globally recognized for their exquisite textiles and craftsmanship. Emerging labels are creating some of the most innovative, sustainable, and chic designs in the industry. Whether you’re landing in Accra or Lagos this holiday season, or simply seeking to capture the essence of these vibrant cultures through fashion, here are the must-have brands for your holiday shopping list.
RÍRÁNRÍRÁN
Located in Lagos, RÍRÁNRÍRÁN is a hidden gem in the city’s fashion landscape. Known for its flowy sets and impeccably tailored silhouettes, this boutique is a go-to for anyone in need of the perfect outfit for an unexpected event.
THIS IS US
Emphasizing a hyperlocal approach, THIS IS US focuses on traditional dyeing and weaving methods. All fabrics are sourced from Katsina, where they are hand-dyed at the historic Kofar Mata Dye pits in Northern Nigeria, creating a meaningful connection between the clothing and the land.
PALMWINE IceCREAM
Founded by Ghanaian-British designer Kusi Kubi, PALMWINE IceCREAM draws inspiration from Accra’s vibrant landscape and rich cultural heritage. Sustainability and narrative are central to this emerging luxury brand, showcasing Kubi’s deep ties to Ghana with each collection.
Lisa Folawiyo
A true pioneer in Nigerian fashion, Lisa Folawiyo beautifully combines the traditional Ankara wax fabric with intricate beading and expert tailoring. Her signature pieces have caught the eye of celebrities like Solange Knowles and Temi Otedola, making them instantly recognizable.
Jermaine Bleu
Hailing from Ghana, Jermaine Bleu is known for its commitment to traditional textiles and craftsmanship. Founder Jason Jermaine Asiedu skillfully transforms colorful Kente fabric into trendy midi skirts, shorts, and dresses, ideal for stylish outings at boat clubs and brunches.
Hertunba
Hertunba epitomizes sustainable luxury, marrying transparency with exquisite craftsmanship. The brand offers a diverse range of designs, from surrealistic elements to cultural motifs, featuring detailed pleats, ruffles, and embellishments that cater to every taste.
Free the Youth
For those interested in West African streetwear, Free the Youth stands out as a major player. Originating as a collective aimed at empowering creatives, this Ghanaian label has quickly become one of the continent’s largest streetwear brands, collaborating with big names like Jordan and Daily Paper.
Street Souk
Another heavyweight in African streetwear, Street Souk is Nigeria’s largest label, founded by stylist Iretidayo Zaccheaus in 2018. Known for military-inspired designs and graphic tees, the brand has rapidly established itself as a key name in Nigerian fashion, marked by its signature colors of black and green.
AJABENG
Launched in 2020 by Travis Obeng-Casper, AJABENG explores androgyny by blending feminine and masculine elements to create a minimalist wardrobe. Each piece is made-to-order, crafted from soft linens and hand-woven cotton.
KADIJU
KADIJU turns everyday moments into events with its playful designs featuring ruffles, bubble hems, and puffed sleeves. The brand embraces bright jewel tones and inclusive sizing, ensuring that there’s a statement piece for everyone this season.
As the festivities of “Detty December” unfold, these brands promise to elevate your holiday wardrobe while celebrating the rich cultural heritage of Ghana and Nigeria.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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