Ella Gross Announced as MAC Cosmetics’ Global Brand Ambassador
MAC Cosmetics has officially named Ella Gross—the multifaceted artist and frontwoman of K-pop sensation MEOVV—as its newest global brand ambassador. Renowned for her ability to effortlessly bridge the worlds of music and beauty, Ella brings a singular vision to MAC, one that echoes the brand’s legacy of bold artistry and unapologetic self-expression.
A Creative Journey Shaped by MAC
Ella’s relationship with MAC is deeply personal and rooted in her multicultural upbringing and creative evolution. “Growing up between different cultures and creative worlds, MAC was the makeup I practiced with, the makeup I wore on stage, and the makeup I kept returning to as I figured out my own style,” Ella reflects. For her, MAC has been both a canvas and a catalyst, empowering her to experiment fearlessly and to continuously redefine her aesthetic. This new partnership, she notes, is a natural progression in her ongoing artistic journey.
Introducing the Powder Kiss Collection
Ella’s inaugural campaign as ambassador spotlights MAC’s latest innovations: the Powder Kiss Hazy Matte Lipstick, known for its softly blurred matte finish, and the Powder Kiss Lip + Cheek Mousse, a weightless, dual-purpose formula designed for both lips and cheeks. The campaign captures Ella’s signature effortless radiance and celebrates the expansion of the Powder Kiss collection—a seamless fusion of Eastern and Western sensibilities.
The Enduring Allure of the Red Lip
This collaboration invites beauty enthusiasts to rediscover the perennial appeal of the red lip—a symbol that continues to captivate makeup artists and icons alike. To explore Ella Gross’s campaign and see the full gallery, visit Hypebae.
