A Landmark Alliance: Liverpool FC x Tommy Hilfiger
Liverpool Football Club has unveiled a groundbreaking partnership with Tommy Hilfiger, naming the renowned New York fashion house as its official global fashion partner. This collaboration signals Tommy Hilfiger’s bold entry into the football arena, merging the brand’s signature modern preppy style with the rich legacy of one of Europe’s most iconic clubs. Under this new alliance, Liverpool’s men’s and women’s first teams will don curated Tommy Hilfiger looks on select match days, complemented by exclusive capsule collections and vibrant international campaigns.
A Star-Studded Launch Campaign
To celebrate the partnership’s debut, Tommy Hilfiger enlisted Liverpool’s standout players for a striking campaign that captures the spirit of both brands. Men’s captain Virgil van Dijk leads a cast that includes Florian Wirtz, Hugo Ekitike, Gemma Bonner, Leanne Kiernan, and Dominik Szoboszlai. Each ambassador channels Tommy Hilfiger’s refined Americana aesthetic, ushering in a dynamic new era at Anfield where football and fashion intersect with renewed creativity.
Evolving Style on Merseyside
Liverpool’s recent fashion collaborations—most notably with Converse—have consistently drawn inspiration from the club’s storied heritage and the vibrant cultural scene of Merseyside. With the conclusion of their Nike partnership and a new kit deal with adidas approaching, Tommy Hilfiger steps in to fill the stylistic void at the club’s core. In a moment when football’s elite increasingly team up with global fashion innovators like AMIRI and Louis Vuitton, Liverpool carves out its place at the forefront of the sport’s style revolution.
Fashion Beyond the Pitch
Highlighting football’s growing influence in contemporary fashion, designer Hattie Crowther has transformed classic football kits into limited-edition winter hats, blurring the boundaries between sport and style in inventive new ways. For a closer look at these bold creations, explore the full gallery at Hypebae.
