Lily Allen Fronts Intimissimi’s Latest Campaign
British multi-hyphenate Lily Allen—a singer-songwriter, acclaimed actress, and celebrated West End presence—steps into the spotlight as the newly appointed UK ambassador for Italian lingerie house Intimissimi. Renowned for her bold sartorial choices and unmistakable charisma, Allen’s arrival heralds a sophisticated new era for the brand, fusing her distinctly British irreverence with the enduring elegance of Italian design.
A Modern Take on Empowerment
Debuting in Intimissimi’s Spring/Summer 2026 campaign, Allen redefines the concept of “revenge dressing,” where true empowerment is found in understated luxury rather than overt display. The campaign’s alluring imagery captures Allen in a palette of powder blues, timeless blacks, and soft ivories, each look radiating assured sensuality. Highlights from the collection include sculpted balconette bras and diaphanous slip dresses, each meticulously crafted with signature crossover lacework—a modern homage to femininity with a contemporary, confident edge.
Celebrating Italian Craftsmanship and Personal Style
Speaking on her partnership with Intimissimi, Allen expresses deep admiration for the artistry inherent in Italian fashion. “I’ve always been in love with Italy and the Italian dedication to elegance and style. Intimissimi isn’t just a label, it’s a staple of Italian fashion and I was thrilled to be asked to be the brand’s ambassador. They truly treat every piece as special. My absolute favourite style is an underwired bra with a sheer cup. I love the structure and support of a comfortable wire for a busy day, but that sheer finish is my true non-negotiable,” she shares. Allen’s authentic perspective lends a personal touch to the campaign, echoing Intimissimi’s dedication to both comfort and confidence.
The Spring/Summer 2026 Collection: Redefining Everyday Luxury
Now available online, Intimissimi’s Spring/Summer 2026 offering invites discerning shoppers to explore a refined vision of intimate apparel—effortlessly sensual and meticulously constructed. This season marks a dynamic moment in the world of lingerie, as the label’s striking new collection debuts alongside headline-making collaborations, including a much-anticipated partnership between contemporary label Miaou and French favourite Etam, further elevating the landscape for lingerie devotees.
For a closer look at Lily Allen’s campaign, explore the full gallery at Hypebae.
