BLACKPINK Meets fragment design: A New Fashion Milestone
As BLACKPINK’s much-anticipated DEADLINE world tour readies for its Tokyo debut, the global K-pop icons have unveiled an exclusive merchandise capsule in collaboration with Hiroshi Fujiwara of fragment design. For BLACKPINK—a group whose sartorial signatures have become as influential as their chart-dominating anthems—this partnership with Japan’s streetwear visionary signals a defining moment in the convergence of fashion and music. The collaboration aligns seamlessly with their upcoming three-night stadium residency in the city, underscoring their continued influence on culture.
The Collection: Where Style Meets Sound
This collection serves as a testament to BLACKPINK’s enduring impact on both style and sound, offering BLINKs a rare chance to embody their idols’ inimitable aesthetic. Standout pieces include masterfully tailored varsity jackets, boldly graphic tees, whimsical totes, and a suite of accessories—each radiating the polished irreverence that has become synonymous with the group. Rendered in their unmistakable palette of black, pink, and white, the line strikes a balance between feminine energy, youthful exuberance, and subversive cool.
Standout Details and Iconic Motifs
Statement T-shirts emblazoned with “pink is the new black” sit alongside polka dot totes and scarves, where bubblegum-pink accents reimagine daily essentials with a playful twist. Dual BLACKPINK x fragment design branding is meticulously integrated throughout: pink silkscreened logos and delicate embroidery adorn jacket sleeves, hoodies, and canvas bags. Rounding out the collection, thoughtful accessories—from keychains to water bottles—blend the group’s visual lexicon with functional design, allowing fans to carry a piece of the BLACKPINK universe into their everyday lives.
Where to Find It—and What’s Next
The BLACKPINK x fragment design collection is available now on the official BLACKPINK webstore—an essential drop for collectors and style enthusiasts alike. As BLACKPINK continues to redefine the intersection of music and fashion, fans can expect more innovative collaborations on the horizon.
Elsewhere, GOLF WANG has just released its Marty Supreme collection.
Click here to view the full gallery at Hypebae.
