Diesel’s Festive Campaign
Diesel is embracing the holiday season with its vibrant new campaign, “Call Her Santa.” This year, the brand takes a playful twist on the classic notions of being naughty or nice, opting instead for a theme of delightful chaos.
A Grumpy Santa
In a refreshing departure from tradition, Diesel portrays Santa as a weary figure, shedding the usual “holly-jolly” demeanor for a more relatable “grumpy-dumpy” vibe. The campaign serves as a tribute to an alternative version of Santa, aligning with contemporary sentiments.
Captured by Connor Cunningham
Photographed by Connor Cunningham, this campaign marks the continuation of the creative partnership between Glenn Martens and Christopher Simmonds. Inspired by the quintessential family Christmas portrait, the visuals cleverly subvert expectations, featuring adults still yearning for extravagant gifts.
Showcasing Diesel’s Latest Styles
Alongside its whimsical narrative, the campaign showcases the latest Diesel collection. It features the stylish Prince of Wales denim, elegant party dresses, and festive footwear, including the Amber Wedge Sandals and the D-Tex lace-up shoe.
Accessories to Adore
The collection also highlights trendy accessories such as the scrunched Grab-D Bag, the chic 1DR Dome Bag, and statement pieces like the Oval D Belt, D-Rush Watch, and Spike jewelry.
Explore the Collection
For a closer look at the campaign, visit the Diesel website to shop the latest offerings.
In other holiday news, the SKIMS Holiday Shop is now officially open for business. Click here to view the full gallery at Hypebae.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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