LE SSERAFIM Teams Up with Crocs
South Korean girl group LE SSERAFIM has unveiled an exciting new collaboration with Crocs, introducing the Bae Clog—a fresh take on the classic footwear brand through their unique artistic lens. This launch coincides with their latest single, “SPAGHETTI,” merging the group’s edgy style with Crocs’ timeless appeal. The collaboration also features a special edition pack of Jibbitz, further enhancing this innovative collection.
Rising Stars in the Fashion World
Since their debut in 2022, LE SSERAFIM has quickly captured the spotlight with their distinct fashion sense and playful energy. They have already collaborated with notable brands like GUIZIO and Louis Vuitton, solidifying their place in the fashion and footwear industry. As they prepare for the official campaign launch, we spoke with the group to learn more about their new partnership with Crocs and their vision for the future.
A Connection with Individuality
When asked about their partnership with Crocs, Kim Chaewon shared, “We’ve always loved Crocs and what the brand represents. It celebrates individuality and self-expression, which aligns perfectly with our values as a group.” She added that Crocs allows them to creatively showcase their true selves through music, performance, and fashion.
The Creative Journey
Kazuha described the creative process behind the collection as enjoyable and fulfilling. “We were able to really make it our own, capturing a sense of confidence and self-expression,” she said. The collaboration felt like a genuine partnership from beginning to end.
Inspiration Behind the Design
The design of the shoes and the accompanying Jibbitz were inspired by the group’s shared experiences and the bonds they have formed together. Hong Eunchae explained, “Every detail tells a story about who we are, both individually and as a team.”
Regarding personal favorites, Kim Chaewon favors Jibbitz with cute, character-inspired designs, while Sakura admitted her fondness for characters. Huh Yunjin enjoys the cute designs but also loves the plant-themed ones, and Kazuha’s preference leans towards flower-shaped Jibbitz.
Celebrating Milestones
The collaboration launches alongside their much-anticipated single “SPAGHETTI,” which has generated considerable excitement among fans. Sakura expressed hope that their Crocs collaboration would receive similar enthusiasm. “I’d love to see FEARNOT take on the ‘SPAGHETTI’ dance challenge wearing our Crocs,” she shared.
K-pop’s Global Recognition
The group recently appeared in a Netflix documentary highlighting Katseye’s rise to fame. Huh Yunjin reflected on K-pop’s growing global recognition, attributing the genre’s success to the groundwork laid by past artists. “We’re honored to share messages true to ourselves,” she said, emphasizing the responsibility they feel to excel in their craft.
K-pop and Fashion: A Natural Union
Kim Chaewon commented on the evolving relationship between K-pop and fashion, noting that both are forms of art centered on self-expression. “It’s natural for them to grow together,” she remarked. The collaboration with Crocs exemplifies this connection, bringing the worlds of fashion and K-pop together in a fun and creative way.
Looking Ahead
As for what’s next for LE SSERAFIM, Huh Yunjin stated, “LE SSERAFIM is a mindset. We hope to take on challenges in whatever space we enter, maintaining the same passion that drives our music and performances.”
For more details on their collection, fans can visit the Crocs website on November 6 to shop the collaboration.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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