A Breakout Year
2025 has proven to be a pivotal year for FC Barcelona’s rising star, Sydney Schertenleib. At just 18 years old, she is emerging as one of Switzerland’s most promising talents. Her recent partnership with the popular Swiss activewear brand On positions her as a prominent figure in both sports and fashion.
Joining a Talented Roster
As the face of On’s training and lifestyle lines, Schertenleib joins an elite group of brand ambassadors that includes celebrities like Zendaya and Burna Boy. Her growing popularity stems from her impressive performances on the pitch, where she has made her mark as a vital member of one of the top women’s teams globally. Earlier this year, she also competed in her first major international tournament, further establishing her status.
A Cultural Force
Off the field, Schertenleib is gaining traction as a cultural influencer. Her unique blend of fashion and beauty content has attracted a diverse audience, consisting of both football enthusiasts and style aficionados. This crossover appeal makes her an ideal candidate to enhance On’s global presence.
A Shared Passion
In a recent press release, Schertenleib expressed her enthusiasm about the collaboration, stating, “On’s approach to design and performance feels really aligned with who I am. As a Swiss athlete, it’s exciting to partner with a brand that shares my roots and a passion for movement and pushing boundaries. I’m looking forward to working together on the projects ahead.”
Captured in Motion
To celebrate this new partnership, Schertenleib was photographed by acclaimed Swiss photographer Iris Humm. The campaign features a series of lifestyle and performance shots that highlight her natural movement and the seamless integration of sport and style in her everyday life.
Latest from Nike
In other noteworthy news, Nike has recently unveiled some of the most impressive football kits of the year. For those interested, a full gallery can be viewed at Hypebae.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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