Rare Beauty Debuts the True To Myself Foundation
Rare Beauty introduces a transformative new chapter in complexion: the True To Myself Natural Matte Longwear Foundation. This next-generation base redefines effortless coverage with a “self-priming” and “self-setting” formula, delivering medium to full coverage and a soft-focus, blurred finish designed to last up to eight hours.
Selena Gomez’s Commitment to Effortless Glamour
Founder Selena Gomez envisioned a foundation that captures the refined, velvety look she achieves on set, yet remains wearable and comfortable for daily life. “I love the way my skin looks on set, so I wanted to create a foundation that gives me that same blurred, velvety look, but is easy and comfortable enough for every day,” Gomez shares. Her dedication to approachable, inclusive beauty is evident in every facet of this launch.
A Modern Formula for Diverse Skin Needs
Formulated to suit normal, combination, and oily skin types, True To Myself Foundation elevates Rare Beauty’s complexion repertoire with a buildable matte texture that feels weightless. With a sweeping spectrum of 48 inclusive shades, Rare Beauty continues its commitment to authentic representation, ensuring every skin tone finds its perfect match.
Skincare-Infused Performance Meets Seamless Application
More than just a foundation, this three-in-one essential primes, perfects, and sets in a single step. The featherlight texture blends effortlessly—no streaks, no creasing—leaving skin looking naturally refined and smooth. Infused with nourishing ingredients such as ginger root and algae extract, the formula hydrates and imparts a subtle radiance, offering lasting comfort and luminosity throughout the day.
Launch Details and Where to Find It
The True To Myself Natural Matte Longwear Foundation launches on April 2 for $38 USD, available exclusively at Sephora and on Rare Beauty’s official website. For additional beauty inspiration, discover this year’s standout Oscars nail moments in the full gallery at Hypebae.
