A New Overture: Margiela’s Moment in Music
Reflect, for a moment, on last October: Glenn Martens’ much-anticipated ready-to-wear debut at Maison Margiela sent ripples through the fashion world. The Spring/Summer 2026 presentation transcended its avant-garde reputation, as the true focal point emerged not simply from the garments, but from the orchestra of 43 children performing Mozart and Beethoven—each dressed in the very oversized tailoring they helped bring to life.
Joy in Collaboration
Now, those same young musicians step into the spotlight once again as protagonists of Maison Margiela’s SS26 Co-Ed campaign. The film, aptly titled “Joy,” features acclaimed composer and pianist Max Richter—Oscar-nominated for his score to *Hamnet*—alongside the children of Orchestre à l’École. Richter’s bespoke composition provides a vibrant backdrop, capturing him at the harpsichord, enveloped by the youthful ensemble and the spirited unpredictability of a night at the opera.
Playful Irreverence, Unbridled Exuberance
True to Martens’ singular vision, the campaign pulses with playful irreverence and a celebration of the unexpected. The auditorium transforms into a fantastical playground, complete with climbing frames and a whimsical slide cascading down the aisle. “Playing music together allows us to understand one another in a unique way and to communicate a shared vision that elevates and transforms us,” Richter reflects, underscoring the campaign’s collaborative heart.
Fashion in Harmony
Throughout the campaign, both Richter and the young musicians showcase standout pieces from the SS26 collection, with campaign imagery highlighting Margiela’s signature Heel-less boot and the coveted Box Bag. Amplifying the spirit of collective exuberance, Maison Margiela has also curated a Spotify playlist, featuring selections by both Richter and the young orchestra—each united by the radiant theme of joy.
The Future, Composed Together
This campaign stands as a singular celebration of artistic communion, illuminating icons of the present while nurturing visionaries of the future. Explore select stills above, and immerse yourself in the full film at Maison Margiela’s official site.
For more on emerging trends, discover why runway fashion now revels in artful disarray. See the full gallery at Hypebae.
