Team GB’s Olympic Wardrobe
The Winter Olympics and Paralympic Games in Milano Cortina are just around the corner, and adidas has unveiled the attire that Team GB will don as they compete on the world stage in 2026. The collection is designed to cater to a range of sports including snowboarding, figure skating, wheelchair curling, and bobsleigh, ensuring that every athlete is well represented.
Classic Color Palette with a Twist
Embracing the traditional colors of the Union Jack, the collection features jackets, bodysuits, ski pants, and hoodies adorned with Team GB’s insignia and vibrant abstract patterns. While the timeless red, white, and blue dominate, adidas has introduced a refreshing element: a touch of pink. Cotton candy-colored beanies complete navy outfits, with “GBR” elegantly stitched in red on the front.
Unique Design Elements
The expanded color palette includes two shades of blue, indigo, pink, white, and various tones of red, creatively arranged for podium, presentation, performance, and village wear. A standout feature of some garments is the all-over print, which combines the Team GB and ParalympicsGB logos with a nod to the Union Jack—symbolizing unity as both teams prepare for the competition ahead.
Fashion Meets Sports
The Olympics often serve as an unexpected wellspring of fashion inspiration, and for the upcoming 2026 Games in Northern Italy, adidas has truly excelled. With this collection, the British athletes may very well take the lead in the style stakes when the Games commence in February.
Gear Up for the Games
While fans may not snag the exact outfits worn by the athletes during the competitions, replica items are currently available for purchase on the adidas website.
Gucci’s New Venture
In a related note, Gucci has made its foray into the world of sportswear, launching its first-ever sportswear collection just in time for ski trips in Chamonix.
Click here to view full gallery at Hypebae.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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