ERL’s Bubblegum Vamp Sneaker: A Pop of Whimsy
ERL’s latest iteration of its cult-favorite oversized Vamp sneaker arrives this season in an electrifying bubblegum pink, channeling a playful exuberance that is impossible to ignore. Revered for its plush, cloud-like profile and its devoted following in digital fashion circles, the Vamp sneaker continues to blur the lines between contemporary streetwear and wearable art. This latest colorway is a bold expression of ERL’s irreverent, California-rooted aesthetic.
A Joyful Statement for Spring
Just in time for spring, the new “Bubblegum” edition injects a dose of joyful optimism into seasonal dressing. The upper—bathed in vibrant hot pink—contrasts with soles, laces, and lining in soft pastel tones, evoking the sweet nostalgia of classic bubblegum. The signature exaggerated silhouette, crafted from woolly felt, enhances the pillowy, indulgent comfort that defines the Vamp. The result is a sneaker that doubles as a statement slipper, embodying ERL’s knack for playful luxury.
Pink as the Ultimate Neutral
For its campaign, ERL immerses every detail in lush shades of pink, from rosy skin tones to coordinated skateboards and plush toys. This unapologetically saccharine palette repositions bubblegum pink as a surprisingly versatile neutral—one that injects a sense of carefree fun into any wardrobe. The “Bubblegum” Vamp sneaker is now available exclusively at erl.website, inviting fashion enthusiasts to embrace a spirit of playful sophistication.
In the Spotlight: Jane Wade x SOREL
Adding to the season’s spirited energy, Jane Wade debuted her latest collaboration with SOREL during New York Fashion Week, captivating audiences with her fresh approach to utilitarian footwear. For an in-depth look at the collection, explore the full gallery at Hypebae.
