Zara’s New Hair Campaign
Zara has enlisted the stunning model Gabbriette as the face of its latest hair campaign, celebrating the launch of the Chromatic Mode collection. This collection features four essential hair products created in collaboration with Guido Palau, the esteemed hairstylist and creative director of Zara Hair.
A Blend of Eras
Embracing a nostalgic 1940s aesthetic, the campaign melds vintage charm with the brand’s signature futuristic vibe. Gabbriette showcases a variety of hairstyles envisioned by Palau, highlighting the collection’s versatility. Described as a capsule of hair jewelry, Chromatic Mode includes a unique holographic gel paired with three sleek, silver hair accessories.
The Star of the Collection
At the heart of the four-piece collection is the Chromatic Gel. This holographic gel is designed to impart multidimensional shine, allowing for controlled holographic accents in jewel-like tones. Zara Hair emphasizes that this gel is the focal point of the lineup.
Accessories That Shine
Completing the kit are a chic barrette, creaseless clips, and beaded hair elastics. Each accessory reflects the collection’s contemporary design and shines with the same reflective qualities as the gel.
Availability
The Chromatic Mode Kit is priced at $80 USD and is available for purchase on Zara’s website.
While you’re here, you can also check out global ambassador Chappell Roan’s debut Mac Cosmetics campaign.
To view the full gallery, visit Hypebae.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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