Gucci Enters the Sportswear Arena
Gucci has officially made its entrance into the realm of sportswear with the unveiling of its latest collection, “Gucci Altitude.” The campaign features Italian tennis sensation and brand ambassador Jannik Sinner, who embodies the fusion of high fashion with winter sportswear.
Capturing the Essence of Winter Sports
The visuals for the campaign explore the dynamic “space between sky and mountain.” Photographed against breathtaking white-capped mountain peaks, Sinner exemplifies the focus and discipline that characterize today’s top athletes. This campaign also pays homage to Sinner’s background as a junior ski champion, a title he held before ascending to the heights of the tennis world.
A Memorable Shoot
“This was such a special and unique shoot in the middle of the mountains,” Sinner commented in a press release. “I’ve always loved the mountains, and this shoot took place in the most incredible setting. Gucci always comes up with amazing ideas, but this one felt truly magical and was an experience I’ll never forget.”
Fashion Meets Functionality
The Collection showcases a harmonious blend of technical pieces and avant-garde designs. Highlights include ski masks, sport-inspired eyewear, and wraparound sunglasses, as well as water-resistant jackets equipped with ski-pass pockets.
Comprehensive Offering
In addition to ready-to-wear apparel and accessories, the “Gucci Altitude” collection also features an array of technical gear. This includes skis, snowboards, and helmets, all developed in collaboration with HEAD, a leading sports manufacturer.
For a closer look at the stunning imagery and to shop the collection, visit the brand’s website.
Other Ski News
In related news, J.Lindeberg has just launched its new season skiwear, offering another stylish option for winter sports enthusiasts. Check out the full gallery on Hypebae.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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