AI’s Growing Influence in Beauty
Artificial intelligence is gradually permeating every aspect of our lives, and the beauty industry is no exception. From AI-driven skin diagnoses to algorithm-generated makeup influencers, it’s clear that AI is not just a trend; it’s becoming an integral part of the beauty landscape. However, this shift has not been without skepticism. As a sector that thrives on personal connection and inclusivity, the beauty community is grappling with the implications of AI, prompting us to explore its true relevance and impact.
Community Sentiment Towards AI
A recent survey conducted by Hypebae and HYPEMIND reveals a significant resistance to AI innovations among beauty enthusiasts. An overwhelming 92% of readers report negative feelings towards AI-generated content and virtual influencers. Many express discomfort about the role of artificial intelligence in beauty, with a majority feeling that it has no place within this creative domain.
Concerns from Artists
Visual artist Carol Civre emphasizes the problems AI can introduce. Despite its growing presence in beauty, she does not consider AI essential. “AI models are not always trained on inclusive data. I see beauty brands in 2025 struggling to create concealers that accurately represent diverse skin tones,” she notes. This concern speaks to a broader issue: if the data used to train AI is flawed, the results will also be imperfect.
Civre also believes that the current push for AI integration feels disingenuous to consumers. “AI seems trendy, and brands are eager to jump on the bandwagon,” she observes. As an artist, she urges a careful examination of whether AI is genuinely necessary, suggesting that if a technology feels threatening, it should be approached thoughtfully.
Brands Remain Committed to AI
Despite consumer skepticism, beauty brands are doubling down on their AI initiatives. Rich Foster, executive creative director at Left Field Labs, argues that AI is essential for modernizing the beauty industry. He believes that as long as brands maintain transparency about how AI is used, consumers will eventually warm up to its integration. “Consumers want to know how AI helps them and that their data is handled responsibly,” he explains.
Trust and Transparency in AI
Malia Leong, a beauty executive and AI strategist, highlights the importance of trust in the industry. She likens her approach to AI to that of clean beauty formulations: “Let people know what’s in it, why it’s there, and what it does for them.” According to Leong, consumers are increasingly aware and can detect when brands lose their human touch.
She also shares the sentiment that technology can undermine the very principles that resonate with beauty enthusiasts. “AI’s current capabilities stem from decades of human creativity,” Leong says. She advocates for using AI to support what she calls “intelligent artistry,” potentially making beauty more inclusive, culturally accurate, and sustainable.
An Uncertain Future
As the beauty industry grapples with the challenges posed by AI, a sense of uncertainty looms. While brands assert that AI is an inevitable part of the future, many community members approach this transition with caution. Ultimately, beauty fans are seeking the same level of transparency from AI as they demand from their traditional skincare routines.
In conclusion, the relationship between AI and the beauty community is complex and evolving. As we move forward, the dialogue surrounding AI will be crucial in shaping a future that aligns with the values of inclusivity and authenticity that the beauty industry prides itself on.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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