The Intersection of Beauty and Fashion
For Luar, makeup, hair, and nail details are integral components of their aesthetic. The brand has become renowned for presenting beauty looks that are as extravagant as their garments, showcasing everything from carnival glam to club-inspired drag on the runway. To celebrate their deep connection to beauty, Luar has launched a claw clip inspired by the beloved Ana Bag, in collaboration with TRESemmé.
A Natural Partnership
After three seasons of intricate hair designs at New York Fashion Week, the partnership between Luar and TRESemmé has blossomed into a limited-edition launch that highlights their mutual appreciation for bold hair and accessible beauty. This collaboration includes the Ana Bag Claw Clip and TRESemmé’s A-List Collection Dry Texturizing Spray, effectively blurring the lines between beauty and fashion—a hallmark of Luar’s beauty-centric ethos.
The Role of Beauty in Luar
Founder and creative director Raul Lopez emphasizes that beauty has always been a significant aspect of his life. Growing up surrounded by women who took pride in their appearances instilled in him the belief that beauty is an extension of fashion. “At Luar, it’s how you carry yourself and tell your story,” he shares. Collaborating with TRESemmé felt instinctive, as both brands strive to make beauty aspirational yet accessible.
Hair as a Narrative Element
Lopez notes that hair plays a vital role in the narrative of each collection. “Every look means something,” he explains, reflecting on the diverse textures and styles he witnessed growing up in New York. Backstage, hair contributes to the emotional storytelling of the collection. With TRESemmé, he appreciates that creative energy can be translated into achievable styles for everyone, whether on the runway or in everyday life.
The Inspiration Behind the Claw Clip
After several successful seasons with TRESemmé at NYFW, Lopez sought to broaden their collaboration. “Translating the Ana Bag silhouette into a hair clip felt like the perfect, unexpected way to do that,” he says. The claw clip aims to be a versatile accessory that fits seamlessly into any setting, from a casual dinner to a family reunion. It combines luxury with wearability, reflecting the sculptural design of the Ana Bag while incorporating TRESemmé’s signature black and gold.
A Seamless Collaboration
The partnership with TRESemmé has developed organically over the years. “The team understands the balance of drama and polish that is central to Luar,” Lopez comments. He particularly praises stylist Lacy Redway, who has a unique ability to translate the Luar vision into hair. “She gets me, and she gets the girls,” he notes, highlighting the mutual understanding that enhances their collaboration.
A Personal Connection
Even before formalizing their partnership, Lopez included TRESemmé styles in his mood boards. The brand’s iconic logo resonates with him personally, as he grew up in a Dominican household where TRESemmé was a staple. This collaboration feels like a culmination of personal and creative threads, embodying the shared belief in democratizing luxury and bringing runway aesthetics into everyday life. The Ana Bag Clip is a thoughtful, versatile piece designed for everyone to enjoy, especially during the holiday season.
Availability
The TRESemmé x Luar Ana Bag Claw Clip retails for $12 USD and is available for purchase on the brand’s website. For more beauty inspiration, be sure to check out Orebella’s holiday campaign.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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