Margot Robbie and Kylie Minogue Illuminate Chanel’s Latest Chapter
Margot Robbie Captivates in a Dreamlike Chanel Campaign
Margot Robbie steps into a realm of cinematic wonder as she headlines Chanel’s latest campaign for the CHANEL 25 handbag. Directed by the visionary Michel Gondry, Robbie—an official House ambassador—wanders through an enchanting Parisian landscape that seamlessly blurs fantasy and reality. This ethereal journey serves as a heartfelt tribute to Kylie Minogue, an enduring style muse and Robbie’s personal icon.
A Dazzling Tribute to Kylie Minogue’s Legacy
Drawing inspiration from Minogue’s iconic 2002 “Come Into My World” music video, the campaign pays homage with a sophisticated twist. Robbie glides along storied Parisian boulevards, accompanied by a series of doppelgängers, each flaunting a distinct version of the CHANEL 25. In a moment charged with nostalgia and glamour, Kylie Minogue herself makes a cameo—her effortless presence elegantly bridging past and present.
The CHANEL 25: Redefining Modern Handbag Icons
A New Era for the Maison’s Signature Style
The campaign marks the latest chapter in the story of the CHANEL 25, first introduced earlier this year by Dua Lipa and JENNIE in a celebration of the House’s innovative spirit. Officially launching in 2025, the CHANEL 25 stands out with its hobo-inspired silhouette, sumptuously quilted leather, and Chanel’s emblematic interlaced chain. At the heart of this campaign is the refined “Mini” iteration, available in a palette of rich burgundy, sophisticated khaki, and timeless ecru.
Experience the Allure
Immerse yourself in Margot Robbie’s spellbinding interpretation above, and explore the full details of the CHANEL 25 collection on the Maison’s official website.
In other fashion news, Lily Allen stars in the latest Intimissimi campaign—discover the complete gallery at Hypebae.
