The Power of Scent
Billie Eilish has an extraordinary relationship with scent. Her memories are intricately tied to fragrances—from her first date in 2017 to childhood Christmases. Even during early tours, she encouraged fans to bring their favorite scents to her concerts, which culminated in her collecting an impressive array of fragrances from thousands of attendees. “I wanted to have a part of them,” she explained during a Zoom call, emphasizing how scent plays a pivotal role in her recollections.
Laughter punctuated her thoughts as she shared, “I also have a ridiculously strong sense of smell. I often think, ‘Oh, this smells like that one day in 2008.’ I do it all the time, which might annoy some people, but fragrance fascinates me.”
A Creative Extension
Eilish’s passion for scents is not just personal; it fuels her artistic pursuits. She views her Billie Eilish Fragrances as an extension of her music. “Similar to my music, my fragrance is for everyone,” she asserted, embracing the androgynous and genderless nature of perfumes. Her latest creation, “Your Turn II,” reflects this sentiment, marrying a woody, vanilla-infused scent with a bottle design inspired by dice.
For Eilish, each perfume bottle transcends mere functionality; it serves as an independent piece of art.
Discovering Fragrance
Reflecting on her early connection to fragrance, Eilish revealed her lifelong obsession. “I’ve always had a thousand fragrances on my shelf,” she confessed. Yet, it wasn’t until she had a specific vision for a vanilla scent that she considered a hands-on approach. After realizing she could create her signature fragrance, the experience became a thrilling journey for her.
Early Memories
Eilish’s first signature scent was a guava fragrance she purchased at CVS when she was just 12. “I remember wearing that scent during ballet,” she reminisced, recalling the moment her sweat activated the perfume, creating a delightful association.
Touring and Scent
During her early touring days, Eilish made a point to meet every fan at her shows. She invited attendees to share their favorite scents, resulting in her returning home with a bag filled with fragrances from her supporters. “I wore every single one of them,” she shared, indicating how deeply she values these connections.
Fragrance and Personal Style
Eilish identifies “Your Turn” as the signature scent for her current HIT ME HARD AND SOFT tour. “I spray it every single night before I walk out on stage,” she noted, emphasizing its importance in her routine. When she briefly tried another fragrance before a show, it felt entirely out of place. She also mentioned that “Your Turn II” has garnered numerous compliments, often from people unaware it was hers.
Music and Fragrance
The artist draws parallels between her music and her fragrance line, noting that both are intended for everyone. “I want it to be universal,” she stated. Eilish feels a connection to the genderless aspect of fragrances, enabling her to express her identity more fluidly. “You can wear it however you want—feminine or masculine.”
Designing the Bottle
When it comes to the design of the “Your Turn II” bottle, Eilish places great importance on aesthetics. She sees the physical design as an integral part of the fragrance experience, ensuring that each element contributes meaningfully to the overall theme.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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