Olivia Dean: The New Face of Burberry’s “Her” Parfum
Burberry unveils singer-songwriter Olivia Dean as the face of its latest fragrance, “Burberry Her” Parfum, a collaboration that radiates with the energy and elegance of modern London. The campaign pays homage to the shared British heritage of both the house and Dean, capturing the artist’s profound connection to her hometown. “That untouchable feeling of flying above everything,” as Dean describes, permeates the campaign, lending each image an air of weightless euphoria and boundless possibility.
London’s Resonance: A Muse and a Metropolis
At the heart of this partnership is Dean’s distinctive approach to music—her effortless blending of nostalgia and modernity, intimacy and universality. Burberry draws inspiration from Dean’s artistry, noting how her unique fusion of genres echoes the multidimensional spirit of London. “Dean’s distinctive fusion of musical genres—nostalgic yet modern, personal yet resonant—mirrors the bold notes of Her Parfum: the most intense addition to the ‘Burberry Her’ fragrance family,” the brand reflects. In uniting artist and scent, Burberry celebrates individuality while capturing the vibrant pulse of contemporary British culture.
The Essence of Springtime in the City
“Burberry Her” Parfum is a sophisticated, multi-faceted interpretation of the gourmand fragrance family. It opens with the luscious brightness of cherry and pear, unfolding into a heart of amber accord, freesia accord, whipped cream accord, and patchouli oil. This complex composition achieves a delicate balance between opulent sweetness and earthy refinement, lingering with the warmth of vanilla absolute, moss, and musk. For Dean, the scent’s cherry note evokes spring in London: “Cherry makes me think of cherry blossom trees in the springtime in London, when all the trees turn pink.”
Experience “Burberry Her”
Priced at $199 USD and available now through Burberry’s official website, “Burberry Her” Parfum invites fragrance lovers to experience London’s dynamic spirit through Olivia Dean’s lens. The campaign offers not only a new scent, but also an immersive celebration of place, identity, and creativity.
For further inspiration, discover TTSWTRS’ skincare-inspired capsule collection, and explore the full campaign gallery at Hypebae.
