Stella McCartney’s New Campaign
Stella McCartney has enlisted Eva Mendes as the inaugural face of the brand’s latest campaign, showcasing the new “Ryder” handbag. This initiative features a series of portraits captured by Mary McCartney, highlighting the saddle-shaped bag in an array of colors, configurations, and sizes.
A Perfect Ambassador
Mendes embodies the core values of the brand and the essence of the “Ryder” bag itself, serving as an advocate for the voiceless. With a commitment to sustainability and vegan craftsmanship, she is an ideal choice to launch this campaign.
The Inspiration Behind the “Ryder” Bag
Stella McCartney, often regarded as the original horse girl, draws inspiration from her love for horses in the design of the “Ryder” bag. This piece was created in response to the millions of animals that are exploited for leather, meat, and glue each year. Animal cruelty has been a central concern for McCartney and her brand, making this equine-inspired bag particularly meaningful.
Design Details
The “Ryder” handbag features a subtle saddle shape crafted from the brand’s signature soft, vegan leather alternative. It is available in luxurious styles including suede, ostrich leather, and snakeskin. A functional brass padlock adds a polished metallic finish to complete the look.
Availability
The “Ryder” handbag is now available for purchase on the Stella McCartney website and at select retailers.
More Fashion News
In other news, Vivienne Westwood has just launched a new collaboration with NANA.
Click here to view the full gallery at Hypebae.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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