Gucci’s Leap into Sportswear
Gucci has officially entered the sportswear arena with the debut of its latest collection, “Gucci Altitude.” To herald this new venture, the luxury brand has enlisted the talents of Italian tennis player and brand ambassador, Jannik Sinner, as the face of its campaign.
Captivating Campaign Imagery
The visuals for “Gucci Altitude” transport viewers to breathtaking winter landscapes, capturing Sinner against stunning white-capped mountain peaks. The imagery reflects the focus and discipline that define today’s elite athletes. Notably, Sinner’s background as a former junior ski champion adds a unique layer to this campaign, celebrating his dual affinity for both tennis and winter sports.
Behind the Scenes with Jannik Sinner
Sinner expressed his excitement about the shoot, stating, “This was such a special and unique shoot in the middle of the mountains. I’ve always loved the mountains, and this shoot took place in the most incredible setting. Gucci always comes up with amazing ideas, but this one felt truly magical and was an experience I’ll never forget.”
Fashion Meets Functionality
The “Gucci Altitude” collection boasts a harmonious blend of technical apparel and high-fashion aesthetics. Key pieces include ski masks, stylish sport-inspired eyewear, and water-resistant jackets equipped with convenient ski-pass pockets.
Comprehensive Offerings
In addition to its ready-to-wear line and accessories, the collection introduces an array of technical gear, including skis, snowboards, and helmets, developed in collaboration with HEAD.
Explore the Collection
For a closer look at the stunning visuals and to shop the collection, visit Gucci’s official website.
Ski News Update
In related news, J.Lindeberg has just launched its latest season of skiwear. For those interested, a complete gallery can be found at Hypebae.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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