Levi’s and 194 Reunite for a Sun-Drenched Second Chapter
Levi’s and esteemed vintage curator 194 return for a second collaboration, building on the skate-culture influence that distinguished their inaugural partnership. This anticipated release continues the narrative established in 2022, capturing the carefree spirit of sun-soaked getaways and spontaneous summer moments.
A Visual Ode to Caribbean Ease
Exclusively shot on film by Tom Fletcher in Trinidad, the campaign immerses viewers in intimate, atmospheric snapshots that evoke the natural rhythm of island living. At the collection’s core is denim—Levi’s signature—reimagined this season in sun-faded hues of coral, lilac, and plum, grounded by versatile neutrals. The pieces’ relaxed silhouettes blend seamlessly with Trinidad’s lush, saturated backdrop, distilling a sense of Caribbean nonchalance and freedom.
Nostalgic Motifs, Modern Attitude
Infused with a dose of nostalgia, the collection draws inspiration from early-2000s aesthetics. Color-rich separates and plaid trucker jackets introduce a refined edge, while the interplay of vivid shades and subdued undertones creates a wardrobe primed for seasonal transitions. The collection offers a thoughtful edit—effortlessly bridging the lingering chill of winter and the anticipation of summer’s arrival.
Release Details
The Levi’s x 194 collection launches April 1, available via Levi’s online and at 194’s flagship locations in New York, Los Angeles, and London.
