ROSÉ: Redefining Icon Status
Fronting every major campaign and commanding the front row at global fashion weeks, ROSÉ is redefining what it means to be an icon of her generation. In her latest move, the BLACKPINK superstar and K-pop powerhouse steps into the role of Levi’s newest global brand ambassador, expanding her cultural influence with characteristic ease. For ROSÉ, world domination feels less a goal than an inevitability.
A Partnership in Motion
This partnership builds on Levi’s recent collaboration with ROSÉ for its worldwide “Behind Every Original” campaign, which debuted during the Super Bowl. As a natural progression, the brand has now unveiled ROSÉ’s exclusive “Backstory” film—an intimate portrait illuminating her creative process and singular artistic vision.
Style, Signature, and Anticipation
Later this year, their collaboration will deepen with the launch of a limited-edition collection, translating ROSÉ’s signature style into coveted Levi’s pieces. This highly anticipated release promises to empower fans globally, offering designs that channel both her identity and irrepressible spirit.
Craft and Exhibition
Earlier this year, during BLACKPINK’s Tokyo performances, ROSÉ mesmerized audiences in a series of custom Levi’s ensembles—each meticulously handcrafted. These looks, exemplifying artistry and bespoke detail, will be exhibited at Levi’s Harajuku store, granting fans an unprecedented opportunity to experience the craftsmanship behind her stage wardrobe up close.
Explore More
Discover the campaign imagery above, and visit Levi’s website to experience the full “Backstory” video. For more, delve into the current turbulence on the runways, and explore the complete gallery at Hypebae.
