A Toasty New Collection
Urban Sophistication has unveiled its latest apparel collection, aptly named “Feeels Toasty.” This new line marks a significant step forward in the brand’s outerwear offerings, aiming to reimagine the classic puffer jacket with a focus on “emotional resonance.”
Emphasizing Comfort and Fun
Founders Neta and Elad Yam expressed their vision for the Puffer in a recent press release. “In designing the Puffer, we wanted to balance warmth and coziness with a certain crispness,” they explained. The jacket is crafted from premium materials including Gore-Tex fabric and down filling, ensuring substantial warmth. However, the designers also emphasize that the jacket embodies a lightness and a playful spirit.
A Warm Sensory Experience
The accompanying campaign for “Feeels Toasty” uses seaside imagery to evoke the comforting sensation of warmth. It captures that delightful moment of wrapping yourself in a towel after emerging from the ocean, tapping into a universally relatable experience. “We started thinking about how to communicate that mix visually through an image that you can literally feel,” Yam notes. This concept of warmth and upliftment became the cornerstone of their editorial approach.
Stylish Silhouettes and Responsible Materials
The collection features two distinct puffer silhouettes: a classic jacket and a trench style. Both pieces are available in inviting hues of “Oat Milk” and “Cookies & Cream.” Crafted with responsibly sourced down filling and waterproof construction, these jackets are as ethical as they are stylish.
Where to Shop
To explore the campaign in detail, take a look at the visuals above. For those interested in purchasing, visit Urban Sophistication’s website or stop by their Tokyo store.
Winter Collaborations
In other winter fashion news, SKIMS and The North Face have teamed up once again for a second collaboration. Keep an eye out for their latest offerings!
Source inspired by international fashion publications. Adapted & edited for Maverick.
We respect copyrights. Articles on this site are submitted and written by external contributors. If you believe any content infringes your rights, please contact our team at Info@maverick-magazine.co.il.
ref:1f15c774-0797-4294-9cac-e6c8f7db3e46
