V of BTS Becomes TIRTIR’s Global Brand Ambassador
V of BTS has made headlines as the first-ever global brand ambassador for TIRTIR, a K-Beauty brand renowned for its viral cushion foundation. With an extensive range of shades, TIRTIR has established itself as a leader in the Asian makeup industry.
The Inspiration Behind the Partnership
The selection of V as the brand ambassador is rooted in his significant cultural influence and confident persona. According to TIRTIR, “V’s expressiveness and sensibility align closely with TIRTIR’s direction of individuality and diversity.” The partnership aims to leverage V’s sophisticated sensibility and relaxed demeanor to communicate the brand’s commitment to diverse shade options on a global scale.
Aiming for Global Expansion
With V’s international popularity in mind, TIRTIR envisions expanding its mission and reach. The brand’s strategic decision to partner with the K-pop superstar could pave the way for greater visibility in international markets.
V’s Solo Ventures Amid BTS Reunion
As BTS gears up for its anticipated reunion in 2026, V’s role with TIRTIR is just one of his many solo projects this year. Looking ahead, V is set to rejoin BTS in early 2024, with a new album expected in the spring, followed by a world tour.
For more beauty news, check out Diarrha N’Diaye’s recent appointment as executive vice president for SKIMS Beauty.
Source inspired by international fashion publications. Adapted & edited for Maverick.
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